Partnership engages community-minded student athletes in the work of City of Promise
City of Promise is partnering with Cav Futures Foundation to foster Name, Image, and Likeness (NIL) opportunities with UVA student-athletes. These NIL deals are agreements from student-athletes to use their following and platform in the community to promote and support City of Promise. This initiative is part of a wider push from City of Promise to forge more, meaningful partnerships with mission-aligned local entities to positively impact community members.
“We’re excited to work with Cav Futures Foundation and create relationships between UVA student athletes and the community,” said Price A. Thomas, executive director of City of Promise. “These student-athletes are role models for our kids and having them as advocates for City of Promise will allow us to create new avenues for impact. It’s impressive the energy these young men and women bring to working in their community and we can’t wait to get to work.”
The partnership will lead to greater visibility of the City of Promise brand in the community and on social media, as well as opportunities for City of Promise members to meet and form relationships with the student-athletes.
“Cav Futures Foundation is extremely excited to partner with City of Promise,” remarked Lo Davis, Executive Director of Cav Futures Foundation. “Our mission is to engage the local community by engaging our UVA student athletes in a way that they can utilize their NIL to shine a brighter light on organizations like City of Promise who are making a huge impact on the lives of so many.”
About Cav Futures Foundation
The Cav Futures Foundation complements the Cav Futures (NIL Collective) marketplace by providing governance across our programming, deepening community engagement and impact within philanthropic / community organizations and establishing an expansive network of athletes and alumni to create a broader and deeper community of support, connection, and impact — all together. To learn more about Cav Futures Foundation please visit www.cavscare.org